Picture this, you’re walking into a business for the first time. They have a sign out front that says their name, but you’re slightly unsure if you’re in the right place. You look around and don’t see any other signs inside that tell you where you are. So you leave, thinking you must have the wrong address.
This is something that happens more often than you think with the exact customers you are trying to retain. And, frankly, it sucks – for both sides!
Putting your brand’s logo on a wall, as simple as that sounds, can really help you retain new customers by reassuring them they are in the right place. In also helps you increase your brand authority on top of it.